I’ve written many times of the quiet magic of Joe, PBUH. It’s led us to wonderful organizations, places and people. It’s led us to Special Olympics. And today it led us to a Publix grocery store, and to Armando and Sam.
I’m going to sing the praise of Publix here. Not because of prices or selection, but because for the last few weeks the grocery store chain has been hosting its annual fundraiser for Special Olympics, and doing a bang-up job of it.
Within days of the campaign starting, Joe’s mom and I were hearing from friends from Florida to Virginia that they’d seen Joe at the grocery store. Sure enough, the marketing materials feature a picture of Joe in a yellow t-shirt, arm raised in triumph. Our friends at Special Olympics Virginia (hi Katie and Holly!) suggested Joe could make a personal appearance to support the campaign, so we of course said yes.
We ended up at Publix store number 1589 on Staples Mill Road, at the Shoppes of Crossridge, in Glen Allen, Virginia. I want the whole name out there for two reasons. 1.) If you’re near there, buy something from them (I suggest Pop-Tarts) and 2.) I hope this gets back to the muckity-mucks at Publix corporate HQ.
The plan was for us to hang out for a couple of hours, saying hi to customers and raising a few extra dollars for Special Olympics. We were met at the store by Armando, who set up our visit, and he handed us off to Sam, who stayed with us for the time we were there.
This is the important part.
Somewhere in every corporation there’s an office that talks about corporate social responsibility. They make decisions about where to donate money and which nonprofits to work with. They carefully examine metrics, synergy, cost-benefit and buzzword. Then they make a section on their website and issue a press release. Buzzword, yawn.
But at some point, these calculated decisions get pushed down to real people to implement – in Publix case, they got down to Armando and Sam at store 1589. These two people were there to sell groceries and could have phoned it in, but instead made our visit absolutely terrific. They could not have been better. They are real people, and really good people.
Armando moved to Virginia from Florida last year when Publix began opening stores in the Richmond area. He’s been with the company for 13 years, is proud of his job, and said the Special Olympics campaign each year is a favorite of his. I believe him. Joe held his hand and they are now good friends.
Sam is the future. She’s in high school, an artist, and is relaxed and fun. She’s worked with disabled folks before, through Richmond’s Live Art program. She wants to be a vet. She danced with Joe and they are now good friends.
I’m not sure what my point is in writing this, other than a long-winded thank you to Armando and Sam, and to Publix for opening its doors in this way. And in a broader sense, I’m thankful for all the other people and places in stories like this – local restaurants that support high school sports, small companies that raise funds for animal shelters, grocery stores that contribute millions of dollars a year to Special Olympics.
Two items I’d like to add. First, why does the Shoppes at Crossridge spell “shops” in that ridiculous way? Urban Dictionary, the sage olde tome, defines “shoppe” as “a highly obnoxious, forced anglicization of the word ‘shops’ … popular with the QVC crowd.” Truth.
Second, a few times a year I drink a Red Bull. It’s not because I’m eXtreMe!!, it’s because Red Bull sponsors very cool events, from Formula 1 racing to the flugtag. They produce incredible action videos. They paid for a guy to skydive from 128,000 feet. All this cost me nothing to enjoy – buying a few cans of a drink are the least I can do to say “keep doing this.” In this case, marketing absolutely works.
Which brings me back to Armando, Sam and Special Olympics. Like marketing, corporate social responsibility can also work. I’m a Publix customer now. They’re good people in my book. Keep doing this Publix.
Jaaaaaaa! Hallows’ Eve 2017. A bag full ‘o booty and a DVD of Cool Runnings!
And some ghosts of Halloweens past …
2015. Prince says, “My dad used up all his jokes two years ago.”
Thank goodness life isn’t fair, because we’d all be fat and broke. But for a few hours, once a year or so, the fair is terrific. Everything in moderation, amiright?
The best part of the 2017 Virginia State Fair, as far as this family is concerned, is the fish ride. Joe riding solo … half scared, half giggling, half confused. Get through these pesky photos and you’ll be rewarded with 20 seconds of Joe riding a fish.
Joe and I dusted off our adventure gear and road tripped to visit Grandma and Grandpa a few weeks ago. We had a great time, and Grandpa is go-go-go these days so we went to be exhausted each night. My parents are terrific!
I didn’t take many photos, but here are a few.
Missing from the photos is my lovely Mom. She’s not big on photos, but she’s still as sweet and funny to me now as she was when I was Joe’s age. I love you!
One of our things, Joe and I, is running together. Our first time out he was about three months old, our last time out was today. That’s roughly nine years, and at over 100 miles a year, nearly 1,000 miles. We love it.
I’ve been drafting this post in my head since last year, because I thought it was going to be a sad goodbye to running together. Joe was outgrowing the stroller, and does a nine year old who can walk really need to be pushed?
That would have stunk, because we’ve had some great times on the road. We’ve run in the heat, like today, both of us red and exhausted by the end. We’ve run in the winter, stopping often to put his mittens back on. My favorite so far, and our longest, was a cold 15 miles we did together on the Capital Trail in late 2011.
Our first organized run was the Airborne & Special Operations Museum’s second annual 5k on June 6, 2009 – four days short of Joe’s first birthday. We’ve done a dozen or more 5ks since, and even won a few that had a stroller division.
We used the same running stroller for the first nine years. We got it off Craigslist, and it may be the best $40 I ever spent, sincerely.
But even Joe has to grow, and he’s too big for the old ride.
Last year I started looking at larger running strollers. Since we’re into special needs territory, they become pretty expensive. So I was torn. On one hand, we love running, and it’s hard to put a price on the time we spend together. On the other hand, I’m Mike Tremblay’s son so anything expensive is stupid. Joe is nine, and maybe he should get off his ass and maybe push me for awhile.
Then I came home from work on Friday, and there was my lovely wife Lia, standing next to a smiling Joe sitting in a full-up asphalt assault vehicle big-kid running stroller, freshly serviced by Carytown Bicycles. Just one of my Father’s Day presents.
In the months I was fretting about spending money on time with my son, Lia was working on a fix. A friend at Children’s Assistive Technology Service of Virginia, a non-profit that gets kids with mobility issues adaptive equipment, said they had a dusty, broken chair in storage we could have. CATS doesn’t get requests for running strollers, so it just sat there for probably a decade or more. Turns out it’s brand new, and only needed to be cleaned up after years in storage.
Our time on the road together was just extended by a decade or more. Thank you Lia.
So many great things happen to us because of Joe. Getting a kick-ass running stroller is just another example. It makes me thankful, but it also makes me think of all the people with real needs that aren’t being met. Joe and I would be fine without our new wheels, and we could have sucked it up and bought one if we needed it. But there are people who benefit from CATS and other non-profits in huge, life changing ways.
There’s no moral to this story, and like usual I’m shocked if you read this far. I mean, really, don’t you have Netflix? If you do take anything away from this post, let it be this – look for small non-profits when you have a few extra dollars laying around. CATS and dozens of other organizations silently do great things. They don’t have money to spend on horn-tooting. They just help.
Pics or it didn’t happen …
JUNE 2009: 361-day old Joe at the Airborne & Special Operations Museum for his first organized 5k.
JUNE 2013: At the Colonial Heights Sunshine 5k. Team Joe was an official sponsor – a bunch of our friends came out and we raised nearly $2,000 to help build a playground in town.
One last thing (seriously, why are you still here?) – I was listening to Chuck Mangione’s Feels So Good while writing this. He’s from Rochester. The song holds up. I don’t “do” jazz, but this is a solid song.